As a compulsive storyteller and veteran B2B and B2C copywriter, I've completed 1000s of successful assignments on-time and on-budget in my 20-year career. What sets me apart:
• Sales/conversion-driven
• Training and skills in developing value-based, differentiated message frameworks using proven protocols
• Ability to deliver those messages within clear, compelling narratives across a wide range of topics and media, including print, video and web
• Strong graphic and information design capabilities, enabling me to work well with designers or to provide art/creative direction, even concepts and layouts, if needed
• Deep understanding of business, marketing and technology as well as audience segmentation and psychologies
• A complete client satisfaction guarantee

AGENCY/CORPORATE EXPERIENCE
In addition to six years of agency work, I have years of global corporate executive experience, most recently as director of worldwide communications and North American marcom for ADT Security, a world leader with $5.3 billion in 2019 sales and 62,000 employees. Previously, I led corporate, marketing and internal communications for Siemens North American telecom operations. My corporate career began at Apple, followed by work at Hewlett-Packard and many Silicon Valley startups.

TOPIC EXPERTISE
• Complex technologies (e.g., communication and security networks, process automation and software development)
• Health care (e.g., conventional and alternative practices, plus pharmaceuticals)
• Employee communications, including executive and HR communications

SOCIAL MEDIA & WEB
In my corporate roles, I faced the issues confronting large firms in developing and deploying effective social media, web and intranet strategies – and the need for metrics. Based in Munich, Germany, I led Siemens global web and e-commerce efforts, helping save millions in operating costs and increasing its mobile handset sales. At Apple, I led development of the world’s first corporate intranet in 1993.

PROFESSIONAL ACCREDITATIONS: AWAI-certified direct response copywriter; IABC Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications

 
Specialties: Copywriting / Direct Response / Marketing / Social Media / Product Positioning / Message Development / Communications Strategy / Marketing Communications / Public & Media Relations / Sales Communications / Employee Communications / Executive Communications / Change Management / Budget & Financial Planning / Project Management